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Top Tourism Trends in 2025: What Malaysian Tourism Players Need to Know

From wellness escapes to personalized travel, these are the trends reshaping the industry—and how you can leverage them to thrive

The tourism industry is undergoing a seismic shift, and Malaysia is perfectly positioned to benefit. But to stay competitive, tourism players need to align their offerings with what modern travelers are craving: meaningful, personalized, and sustainable experiences.

Here’s a breakdown of the top travel trends shaping the future of tourism—and how you can turn them into opportunities 👇️ 

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